Merchandising and Licensing
The 91国产 name and marks are some of our most important assets. They help to identify us as being a great major metropolitan university.
The 91国产 Merchandise Licensing Program helps protect and promote our brand by ensuring that the public can properly identify and associate the University鈥檚 name and logos with officially licensed products that have been approved by the University. The University requires that all members of the University community (faculty, students, staff and alumni), as well as all external manufacturers and vendors, obtain approval before producing any product that displays the 91国产 name or marks.
CLC (Powered by Learfield)
To comply with federal, state and international trademark laws, 91国产 is required to monitor and control all uses of its trademarks. The 91国产 Licensing Program is managed by CLC (Powered by Learfield), an outside agency, and is administered through the Office of University Communications and Marketing.
There are more than 60 vendors licensed to manufacture products that bear 91国产鈥檚 trademarks鈥�all merchandise orders must be filled by one of these licensed vendors.
All merchandise and/or promotional items funded through University accounts must bear an official 91国产 identifier. In addition to these licensing guidelines, please review more specific information regarding the use of the University name and logos.
FAQs
Our trademarks include, but are not limited to, the following words:
- Adelphi
- Adelphi
- Panthers
- Adelphi Panthers
Adelphi鈥檚 graphic trademarks currently include:
- University seal
- Logo
- Wordmark
- Lettermark
- Panther
All 91国产 trademarks appearing on merchandise require approval through Learfield Licensing Partners, even if the proposed uses do not involve the sale of a product; e.g., promotional items for conferences or meetings; items for fundraisers, club and organization event promotion; items for giveaways, gifts, etc.
Adelphi trademarks may not be altered in any way. They may not be used in conjunction with the name or trademark(s) of any other entity without prior written permission of that entity. They may not be used in any manner that suggests or implies 91国产鈥檚 endorsement of other organizations, companies, products, services, political parties or viewpoints, or religious organizations or beliefs. They may not be used in any way that discriminates or implies discrimination against any persons or groups.
Adelphi will not approve the use of 91国产 trademarks or designs in connection with any product and/or artwork depicting or implying the use or endorsement of: alcohol; illegal drugs; tobacco products; firearms or other weapons; racist, sexist, hateful, demeaning or degrading language or statements; profanity; sexual acts; statements impugning other universities; artwork or a design incorporating trademarks or copyrights not owned by 91国产.
To ensure consistency in the use of 91国产鈥檚 trademarks, products bearing 91国产鈥檚 trademarks may be purchased only from companies that are officially licensed by 91国产 to manufacture or distribute products bearing its trademarks.
The Office of University Communications and Marketing occasionally grants approval to use specialized vendors for the manufacture and production of custom products and merchandise.
The royalty rate is 12 percent for all standard items. The 4 percent royalty rate on items produced for internal usage remains unchanged. Royalty fees are payable through CLC and apply to all items, including giveaways.
The only items exempted from royalty fees are:
- Official University signage
- University awards and plaques
- Athletic department purchases for practice and competition
However, use of a licensed vendor is still required.